2017
Retailer
Pardo Family is a group of specialized stores that have been ensuring the quality and exclusivity of their products and stores for decades. They came to Mubien in search of a solid brand strategy that would allow each store to highlight its specific identity while showcasing the values of the group and as a family-based business.
We identified the sector of each store adding its target audience to the name (Pardo chica, Pardo chico, Pardo infantil, etc.). Their visual identity was achieved with a clean result that allows the change of colors and patterns during the different seasons.
Thanks to its new branding, Pardo Family has grown, having opened a new store in a central neighborhood of Madrid, the capital of Spain.
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