2017
Retailer
Description
Pardo Family is a group of specialized stores that have been ensuring the quality and exclusivity of their products and stores for decades. They came to Mubien in search of a solid brand strategy that would allow each store to highlight its specific identity while showcasing the values of the group and as a family-based business.
We identified the sector of each store adding its target audience to the name (Pardo chica, Pardo chico, Pardo infantil, etc.). Their visual identity was achieved with a clean result that allows the change of colors and patterns during the different seasons.
Thanks to its new branding, Pardo Family has grown, having opened a new store in a central neighborhood of Madrid, the capital of Spain.
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Creative Direction
David Mubien
Photography
Víctor Mubien
We identified the sector of each store adding its target audience to the name (Pardo chica, Pardo chico, Pardo infantil, etc.). Their visual identity was achieved with a clean result that allows the change of colors and patterns during the different seasons.
Thanks to its new branding, Pardo Family has grown, having opened a new store in a central neighborhood of Madrid, the capital of Spain.
Creative Direction
David Mubien
Photography
Víctor Mubien
