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FENWAY Center

Kaos Engineering

2021

R&D

Branding, Creative Direction, Art Direction, Photography, Motion, UI/UX

Description

Kaos Engineering is a leading research and development company that has been designing, manufacturing, and innovating new technologies for over 35 years. Competition engineering sets the foundations of the design and development of their products. Thanks to this, they are pioneers in the creation of technology applied to electric mobility.

The challenge consisted of bringing their vision of being an engineering leading brand to life, and developing a winning brand architecture strategy to give each of their brands a unique positioning in the market.

The new logotype is derived from Kaos Engineering's own "K" which takes the form of a lightning bolt that resonates visually with the name. The diagonal and cutting lines suggest the shape of lightning bolts of electricity in their most literal form, creating a system that conveys movement in perfect synchronicity.

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Contact us for enquiries or just to say hola!

hello@mubien.com

Creative Direction

David Mubien

Art Direction

Javier Ochoa, Daniel Iglesias

Production

Mubien

UI/UX

Javier Ochoa

Motion

Daniel Iglesias

Photography

Víctor Mubien

The challenge consisted of bringing their vision of being an engineering leading brand to life, and developing a winning brand architecture strategy to give each of their brands a unique positioning in the market.

The new logotype is derived from Kaos Engineering's own "K" which takes the form of a lightning bolt that resonates visually with the name. The diagonal and cutting lines suggest the shape of lightning bolts of electricity in their most literal form, creating a system that conveys movement in perfect synchronicity.

Creative Direction

David Mubien

Art Direction

Javier Ochoa, Daniel Iglesias

Production

Mubien

UI/UX

Javier Ochoa

Motion

Daniel Iglesias

Photography

Víctor Mubien