2021
R&D
Description
Kaos Engineering is a leading research and development company that has been designing, manufacturing, and innovating new technologies for over 35 years. Competition engineering sets the foundations of the design and development of their products. Thanks to this, they are pioneers in the creation of technology applied to electric mobility.
The challenge consisted of bringing their vision of being an engineering leading brand to life, and developing a winning brand architecture strategy to give each of their brands a unique positioning in the market.
The new logotype is derived from Kaos Engineering's own "K" which takes the form of a lightning bolt that resonates visually with the name. The diagonal and cutting lines suggest the shape of lightning bolts of electricity in their most literal form, creating a system that conveys movement in perfect synchronicity.
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Creative Direction
David Mubien
Art Direction
Javier Ochoa, Daniel Iglesias
Production
Mubien
UI/UX
Javier Ochoa
Motion
Daniel Iglesias
Photography
Víctor Mubien
The challenge consisted of bringing their vision of being an engineering leading brand to life, and developing a winning brand architecture strategy to give each of their brands a unique positioning in the market.
The new logotype is derived from Kaos Engineering's own "K" which takes the form of a lightning bolt that resonates visually with the name. The diagonal and cutting lines suggest the shape of lightning bolts of electricity in their most literal form, creating a system that conveys movement in perfect synchronicity.
Creative Direction
David Mubien
Art Direction
Javier Ochoa, Daniel Iglesias
Production
Mubien
UI/UX
Javier Ochoa
Motion
Daniel Iglesias
Photography
Víctor Mubien
