2022
Real Estate
Following the success of Fenway Center, the project expanded from a building to an entire district. Using the Fenway Center identity as a foundation, we created a new visual system for the Fenway District.
Fenway District
As the different states (CA, BOS, SF, ...), we reduced the word FENWAY to the diminutive FW and created a differentiation highlighting the D from District, giving protagonism to this letter. A 'D' character that is built by ''delimiting a district'', creating a window to the future, a place where ideas and research move the world forward.
