2021
Real Estate
Description
Located in Boston, Massachusetts, the Fenway Center is a state-of-the-art building project consisting of extensive laboratory, office, and retail spaces, as well as public pathways and amenities. The building is built on a special podium next to the Boston Red Sox’s iconic Fenway Park, serving as the inspiration for the name.
Inspired by the city and the building and its location in the city, the color palette represents Boston’s emblematic red bricks, the building's materials, and the Red Sox’s stadium, “The Green Monster”. As part of the identity system, the “FC” monogram, also inspired by the Boston Red Sox’s, represents on the top the red bricks, and on the bottom the shame of the building.
Fenway Center’s new visual identity with its color and essence are tribute to the city of Boston and of course the Red Sox.
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Creative Direction
David Mubien
Art Direction
Javier Ochoa, Daniel Iglesias, Illán Vega
Production
Mubien
UI/UX
Javier Ochoa
Motion Design
Daniel Iglesias
Inspired by the city and the building and its location in the city, the color palette represents Boston’s emblematic red bricks, the building's materials, and the Red Sox’s stadium, “The Green Monster”. As part of the identity system, the “FC” monogram, also inspired by the Boston Red Sox’s, represents on the top the red bricks, and on the bottom the shame of the building.
Fenway Center’s new visual identity with its color and essence are tribute to the city of Boston and of course the Red Sox.
Creative Direction
David Mubien
Art Direction
Javier Ochoa, Daniel Iglesias, Illán Vega
Production
Mubien
UI/UX
Javier Ochoa
Motion Design
Daniel Iglesias
