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FENWAY Center

Fenway center

2021

Real Estate

Branding, Creative Direction, Art Direction, Photography, Motion, UI/UX, editorial

Description

Located in Boston, Massachusetts, the Fenway Center is a state-of-the-art building project consisting of extensive laboratory, office, and retail spaces, as well as public pathways and amenities. The building is built on a special podium next to the Boston Red Sox’s iconic Fenway Park, serving as the inspiration for the name.

Inspired by the city and the building and its location in the city, the color palette represents Boston’s emblematic red bricks, the building's materials, and the Red Sox’s stadium, “The Green Monster”. As part of the identity system, the “FC” monogram, also inspired by the Boston Red Sox’s, represents on the top the red bricks, and on the bottom the shame of the building.

Fenway Center’s new visual identity with its color and essence are tribute to the city of Boston and of course the Red Sox.

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Creative Direction

David Mubien

Art Direction

Javier Ochoa, Daniel Iglesias, Illán Vega

Production

Mubien

UI/UX

Javier Ochoa

Motion Design

Daniel Iglesias

Inspired by the city and the building and its location in the city, the color palette represents Boston’s emblematic red bricks, the building's materials, and the Red Sox’s stadium, “The Green Monster”. As part of the identity system, the “FC” monogram, also inspired by the Boston Red Sox’s, represents on the top the red bricks, and on the bottom the shame of the building.

Fenway Center’s new visual identity with its color and essence are tribute to the city of Boston and of course the Red Sox.

Creative Direction

David Mubien

Art Direction

Javier Ochoa, Daniel Iglesias, Illán Vega

Production

Mubien

UI/UX

Javier Ochoa

Motion Design

Daniel Iglesias