2026
Global Technology Standards
Art Direction, Brand Identity, Brand Strategy, Collaterals Design, Content Strategy, Creative Direction, Brand Identity, Brand Architecture, Naming, Brand System, Tone of Voice, Verbal Brand.
The Car Connectivity Consortium was already a global authority. More than 300 member companies were collaborating through CCC to define the future of connected mobility. Its Digital Key™ standard was transforming how vehicles, smartphones, and digital ecosystems interact.
But the organization’s brand had not kept pace with its influence.Leadership was expanding CCC’s role beyond cars into a broader mobility and device ecosystem. The name, narrative, and identity did not fully express that ambition.
At the board level, a critical question surfaced. Should the Car Connectivity Consortium change its name?
The organization needed clarity before moving forward.
THE WORK
Workshop Built led CCC through the Built Thinking™ process to clarify the organization’s role in the evolving mobility ecosystem.
Strategy -Executive workshops and research surfaced CCC’s true position. Not simply a standards body, but the connective infrastructure enabling secure interaction between vehicles, devices, and digital platforms.
Naming Strategy - The board requested a strategic evaluation of whether CCC should rename the organization.
OUR CONCLUSION WAS CLEAR.
A name change was not strategically justified. CCC already held significant credibility and recognition across the industry. Renaming the organization would risk eroding that equity. The recommendation was to retain the name while strengthening the brand platform and visual system.
Brand Identity - A new identity system was developed to express connectivity, technical authority, and the collaborative power of the consortium.
THE IDEA
Connectivity is infrastructure.
The CCC brand needed to express the invisible system that enables vehicles, devices, and platforms to work together. The visual language reflects continuous interaction, technical precision, and the collective power of the consortium.
CLIENT RESPONSE
“The Board approved the brand refresh without requesting any revisions. Consortia branding projects usually take a very long time with multiple rounds of feedback, but in our case approval happened immediately. If there were a Tech Consortia Hall of Fame, the Workshop Built team would be inducted.”
Ian Televik
Car Connectivity Consortium
Board approval
with zero revisions
A brand aligned
with CCC’s expanding global influence
A scalable system
supporting Digital Key™ and Fleet Key programs
Clear positioning
as the authority in connected mobility standards
